Thursday, July 15, 2010

Effective Traffic Generation Techniques to Make Money Online

Making money online is a dream for many people. The lifestyle, the freedom to choose and the incredible incomes that are achievable.

In this post I want to tell you how I generate traffic to my internet marketing web sites and how I’ve gone from making nothing online to work at home full time on my new business.

The Process to Making Money Online

Firstly, let me just quickly say that the process to making money online is really quite straight forward and logical. You can break it down into 5 key steps:

  1. Find a hungry market of people (a crowd of people who are desperate to have a particular problem solved)
  2. Build a web site
  3. Build your list by capturing names and email addresses of visitors to your web site
  4. Build the relationship with your subscribers by offering real value that they are really grateful to get their hands on
  5. Promote products that will genuinely help their cause.

Once you have all the above five steps sorted then you have the “system” all ready to go and all you need to then is generate traffic to get more and more people to your web site. And that’s what I’m going to talk about now:

How to Drive Traffic to your Web Site Effectively

I can tell you from experience that driving traffic to your web site can be quite a frustrating task. Especially when you do things like writing articles and don’t ever seem to get anything in return.

I know what it feels like, because in the early days of internet marketing I was having real difficulties to get traffic and build my list.

However, now I understand that the effectiveness of any traffic generation technique is very much dependent on the niche that you are in.

Let me give you two examples of niches and how I would generate traffic to them:

1. Generating Traffic to my site in the Make Money Online Niche

This niche is incredibly competitive – there are lots of big players and people are fighting for visitors to their web site.

In this niche you’ll find that there are hundreds of thousands of sites trying to rank for make money online terms in Google – so many so that you’ll hardly ever stand a chance of getting decent organic traffic without a significant Search Engine Optimization campaign.

You’ll also find that paid advertisements are expensive and unless you have a really strong profit funnel (one that gives you a high earning per visitor) in place then you’ll struggle to make much profit from paid sources.

So instead of these methods, I’d look at three main methods of traffic generation:

  • High profile article marketing (guest posts, posts an authority sites and so forth)
  • Joint ventures (adswaps, integration marketing and giveaways)
  • Form marketing (adding value to forums with a link in your signature)

Using these methods you’ll be able to leverage the traffic from other people to build your list. Please note that adswaps only really come into play when you have an email list of around 500 or more which should only take a few weeks of effort.

2. Generating Traffic to my site in the Cake Decorating Niche

By the way – I pulled this niche off the top of my head…I don’t know if it’s any good or not so don’t go creating any campaigns based on this article!

The cake decorating niche is going to be undoubtedly less competitive than the make money online niche and for that reason you won’t find as many high profile sites or joint venture partners that you can leverage from.

Therefore, a better approach is to try and create your own web site (authority site) with the view to ranking well for long tail keywords in Google. Using this way you can get the best traffic of all – straight from Google itself!

You’ll also find that article marketing and other forms of content distribution (e-book submissions, PDF submissions, video marketing and so on…) are far more effective in these less popular niches and with a bit of work you’ll be able to get multiple top page listings that are bringing you highly qualified traffic to grow your list.

Using the techniques outlined in this post, I manage to add over a thousand subscribers to a new site within four weeks time and time again – so they do work!

If you’d like me to learn step by step how to do everything I’ve mentioned in this post then sign up here http://www.fromzerotowebsite.com and I’ll teach you myself personally for free.

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